When comparing websites for a marketing partnership or link-building opportunity, it is tempting to look for one number that quickly separates strong prospects from weak ones. The DA score is often used for this purpose, but it is most useful when treated as a comparative measure rather than a verdict on a website’s quality. Knowing what the score represents—and what it leaves out—can help businesses make more informed decisions about their online presence.What the DA Score MeasuresDomain Authority (DA) is a metric developed by Moz to estimate how likely a website is to rank in search results compared with other…
